"Consumers around the world vary tremendously in age, income, education level, and tastes... How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies." (Marketing: An Introduction, Armstrong/Kotler, pg 137)
My chocolate features the ability to bend, tie, stretch and straighten the chocolate for maximum fun and to experience the delight that comes with playing with your food like we've always wanted to. Finally customers will have the chance to play with their food and enjoy experience of creating different forms and shapes with an inexpensive, fun and easy way to make a night more fun than the rest.
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