Objectives

 Objectives act as both a gaol and a purpose. Without objectives there is nothing to strive for, and with them you have not only a goal to reach, but motivation to work towards them with every aspect. "The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks." Marketing: An Intro, Armstrong/Kotler, page, 389. .By setting and striving for realistic and reasonable goals, Trenza will appeal to its target domographic and offer a superior experience for those afer some fun and enjoyment with chocolate "For companies that want to reach a mass audience, TV is the place to be. Beyond its reach, large-scale advertising says something positive about the seller’s size, popularity, and success." Marketing: An Intro, Armstrong/Kotler, Page 383. While at the moment Trenza will be advertising mainly by radio and in-store sales, moving advertising and marketing spots to other mediums is well the worth the ROI