Marketing Mix

“To estimate sales, the company might look at the sales history of similar products and conduct market surveys.” (Marketing: An Intorduction, Armstrong/Kotler, pg 251) Trenza is not the first chocolate product to ever hit the market. I would not dream of thinking that as soon as Trenza hits the shelves its going to sell purely on its appeal as chocolate. The history surrounding chocolate and its many shapes, sizes, and varieties is epic. There are so many types of chocolate, from dark to milk chocolate, white chocolate, semi-sweet. On top of that people buy chocolate for the ingredients within the chocolate and the shapes that they are molded into.

“In the normal case, demand and price are inversely related; that is, the higher the price, the lower the demand.” (Marketing: An Introduction, Armstrong/Kotler, pg 283)
Chocolate may masquerade as a delicacy but in my eyes Trenza is more of a novelty. I believe that for a box of 6, foot long strands of Trenza, $7.99 would be a nice round number that is both affordable and reasonable to be purchased on a regular basis

“Consumers with limited budgets probably will buy less of something if its price is too high.” (Marketing: An Introduction, Armstrong/Kotler, pg 283)

“Consumer promotions are sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships.” (Marketing: An Introduction, Armstrong/Kotler, pg 434)
Promotions being used will be radio commercials as well as in store media used to catch the buyers eye.