Target Market Strategy

"Companies need to consider many factors when choosing a market-targeting strategy. Which strategy is best depends on company resources. When the firm’s resources are limited, concentrated marketing makes the most sense."Marketing: An Intro, Armstrong/Kotler, page 192. As with any product market penetration and saturation are key elements and can either work to your advantage or kill your campaign. Trenza Chocolate will be the higher priced, yet still affordable chocolate treat for the middle income. The family of four with a young child and parents that are looking for ways to make the night a little different from the grind. "Concentrated (niche) marketing- A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches." Marketing: An Intro, Armstrong/Kotler, page 188. This is a perfect market strategy that should be taken into consideration for any that is looking to penetrate its market with maximum efficiency