Strengths are pretty obvious, Taste, Consistency, creativity, great experience and a great price point. Weaknesses are only the people that decide that they don't want one of the worlds most highly demanded crops.There are endless opportunities to Trenza chocolate strands. That's the beauty of it! Tie them, cook them, eat them, melt them, this gives the consumer the opportunity to use their imagination and create opportunities that others will follow. There are always threats to any consumer product, political threats, corporate threats, health threats and consumer threats. To asses something like the threat to chocolate is trivial at best.
"The marketer should conduct a SWOT analysis, by which it evaluates the company's overall strength (S), weaknesses (W), opportunities (O), and threats (T). '(Marketing: An Introduction, Armstrong/Kotler, pg. 55
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