“The company should periodically survey buyers who have used the product and ask these questions: How do you like the product? Which specific features of the product do you like most? Which features could we add to improve the product?” (Marketing: An Introduction, Armstrong & Kotler, pg 215)Within each box of Trenza will be a coupon code which is redeemable on the Trenza website, after punching in the code there will be a small 5 question survey asking basic demographic questions and gauging customer satisfaction. Upon completion of the survey, the coupon will be printable as well as a voucher for a free box of Trenza
“When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product).” (Marketing: An Introduction, Armstrong & Kotler, pg 276)
“A powerful form of segmentation is to group buyers according to the different benefits that they seek from the product.” (Marketing: An Introduction, Armstrong & Kotler, pg 182)
Within the survey would be questions to determine the age of the buyer as well as who the chocolate was bought for. Self, child under 12, person over 18 and so on.
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