Week 7 EOC - The Pitch

Trenza chocolate knots. Decorative, edible creations. Buy pre-tied knots or simple strands to creat your own. Put them on deserts, garnish a dish, make dinner fun or just eat them out of the package. The idea behind "tying" chocolate is known as "piping" my chocolate would go through a special tempering process and mixed with other types of chocolate to achieve a consistency that would allow it to remain soft and malleable yet retain the ability to be stored at room temperature without melting.

Week 5 - EOC: Job Recruiters Turn to Facebook to Find Candidates

While the traditionally used method of requesting an application and returning it to an employer still exists, many companies are now turning to the faster and more informative method of using social media to seek out and recruit new employees. Some job sites have been around for almost a decade, like Monster.com, an online job posting site as well as a sight to post a resume or portfolio for potential employers to search for. The newer, LinkedIn, job site is a corporate style site used for the same purpose as Monster.com. However, LinkedIn also utilizes a user profile as a sort of pre interview process so that the candidates are able to express themselves as well as flaunt their skills and past experiences by posting their work on their profile.

Many companies are looking past Monster.com and LinkedIn due to the overwhelming information and social marketing influencing the profiles on Facebook. The majority of social-media traffic to Waste Management Inc.'s careers website comes from Facebook, beating out LinkedIn, said Jenny DeVaughn, manager of social media and employment branding.Companies are able to get a much clearer picture of the person they are hiring as well as the ability to see what other people think about them and the usual habits of their potential employee. More companies are using Facebook as a corporate reference because it is a real-time and real life online persona of anybody they seek to employ.

Companies like Monster and LinkedIn, are now even offering a cash reward for anybody who refers somebody through Facebook. Companies are becoming so infatuated with the idea that Facebook is a true-to-life representation of the people they seek to hire that they are now starting to pay people who use Facebook as a tool in helping to search for new people and keep in contact with someone they feel has what they are looking for. Many corporations are now building entire marketing and hiring strategies solely around Facebook and how it is able to connect and inform on their potential candidates.